Japan, we have a custom of sending presents to persons twice a year to whom we
appreciate. This presents in summer are called “ Ochuugen” That’s why you often
see advertisements of Ochugen at department stores, supermarkets and web sites.
time we would like to explain “Ochugen”.
of Chugen came from a Chinese religion. One of Chinese God’s birthday is 15th
of July. Originally in China and Japan, they prayed for ancestors on the day.
In Edo era, people started to send presents not only to ancestors but also to
people to whom they were obliged.
whom do we send Ochugen? Many people send Ochugen to parents, relatives and
others. Beverages are also very popular because we have very hot summer in
you get this Ochugen, we recommend you to send a Thank you card.
you are interested in Ochugen, you may visit department stores in June or July.
They have a special place only for Ochugen.